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Indiana Jones in Glasgow: The US films you never knew were shot in UK
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'I found out my brother was killed from the news - my story has now helped others'
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Bold spending needed to halt prison crisis - union
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Maga says Pope Leo may be American, but he's not 'America first'
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Elton John and Dua Lipa seek protection from AI
Wed 14 May 15:00: Strategic Climate Change Communication: The Questions Few are Asking
Climate change is an urgent threat to the people and places we love. Solutions to climate change exist, but we are held back by the lack of public and political will to successfully address the issue. Put simply, the primary barriers are social and psychological in nature. In this presentation, Dr. Matthew Goldberg discusses critical yet often overlooked questions that shape climate communication: Do effective messages convince more people (i.e., breadth), or convince people to a large degree (i.e., depth)? How does message testing help us make strategic gains? And how does self-report data help us better predict real-world outcomes? Drawing on insights from his latest research, Dr. Goldberg will discuss how researchers and practitioners can use social scientific research to ask better questions, understand strategic tradeoffs, and get more out of their climate change communication efforts.
- Speaker: Matthew Goldberg (Yale University)
- Wednesday 14 May 2025, 15:00-16:00
- Venue: Online.
- Series: Social Psychology Seminar Series (SPSS); organiser: Miriam Remshard.