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Department of Psychology

CUBIT | Mission Statement

The Cambridge University Behavioural Insights Team (CUBIT)* aims to facilitate networking between researchers interested in the translation of behavioural science across the University. We will connect social psychologists, behavioural economists, experts in public policy, health, the environment, engineering and design with others who would like to use the latest behavioural insights to tackle the challenges of today. This project is in its initial stages, and we hope to facilitate a range of behavioural insights inspired-activities across the University. We are starting out in Michaelmas with a monthly reading group that will focus on behavioural insights on climate change.

*We have provisionally adopted the name Cambridge University Behavioural Insights Team (CUBIT), but will be consulting on the name as this network develops.

Lent 2020 Reading Group: Focused on 'disruption'. Events to be annouced shortly. 


Summer Reading Group: Focused on 'Health and Wellbeing'. Events to be confirmed.


We are also developing a Behavioural Insights Careers event at the start of the summer term. More details will be annouced shortly, but if you're interested (as a company or student/researcher) please contact us (email below). 



Previous Terms events: Michaelmas 2019 Reading Group

For Michaelmas 2019, we will convene 3 reading group discussions on the theme of climate change. During these meetings, researchers from various domains and perspectives will be invited to actively take part in the discussion of a paper. Upcoming meetings:

  • 31st October 2019 

Author: Sander van der Linden

Paper: Inoculating the public against misinformation about climate change

  • 21st of November 2019

Author: David Reiner

Paper: Consumer engagement in energy markets: The role of information and knowledge

  • 12th of December 2019

Author: Andre Serrenho

Paper: Absolute Zero: Delivering the UK's climate change commitment with incremental changes to today's technologies


Join our group

If you would be interested in joining our reading group or hearing more about our upcoming plans, please email Rakoen Maertens at 


CUBIT Committee

Dr Lee de-Wit

Dr Leor Zmigrod

Tessa Buchanan

Rakoen Maertens

Melisa Basol


*The Cubit: an ancient measurement unit