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Matija Franklin

Matija Franklin

MPhil in Social and Developmental Psychology


Matija Franklin is a psychology graduate student at the University of Cambridge. He is currently doing research with the Policy Research Group and the Junior Researcher Programme. The three research projects he is currently involved with are exploring people's decision related to using self-driving cars, the intention-action gap in prosocial behavior, and an intervention for reducing non-essential consumption. He is also the director of ideas at the Wilberforce Society. His research interests include cooperation, decision-making, consumer psychology, and nudge theory.

Key Publications

1. "Technological unemployment: transition to an entrepreneurial economy"

2. "The future of common-pool resource management"

3. "A Study Protocol for Testing the Effectiveness of User-Generated Content in Reducing Excessive Consumption"