Paper published by Prof Sarah-Jayne Blakemore says that Public health bodies should consider campaign with influencers to promote social distance between adolescents | Department of Psychology

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Submitted by Daniele Campello on Wed, 13/05/2020 - 10:00

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Adolescents, on the whole, find it particularly difficult to adhere to social exclusion and in some incidences break these rules in order to see their peers face-to-face. Campaigns led by adults have mixed success in influencing this behaviour. It is suggested in research lead by Sarah-Jayne Blakemore, Jack L. Andrews and Lucy Foulkes, published in the journal Trends in Cognitive Sciences, that public health bodies, in conjunction with influencers, should use social media to influence this behaviour in order to maintain 'social distance guidelines, within this sector.

➤ The research press for the University of Cambridge published a new piece about Sarah's paper.

Reference
Andrews, J.L. et al: ‘Peer influence in adolescence: Public-health implications for COVID-19.’ May 2020, Trends in Cognitive Sciences.DOI: 10.1016/j.tics.2020.05.001

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