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Department of Psychology

Research carried out by psychologists at the Psychometrics Centre, collaborating with colleagues at Stanford University, is attracting widespread media attention. The research indicates that by analysing Facebook likes, computer models can judge personality traits better than close acquaintances. The findings were published yesterday in PNAS:

Wu, Youyou, Michal Kosinski, and David Stillwell (2015). Computer-based personality judgments are more accurate than those made by humans. PNAS 2015 : 1418680112v1-201418680.

The story has been covered by the BBC (Computers judge personality better than friends), The Washington Post (Facebook may know you better than your friends and family, study finds), Le Figaro (Facebook vous connaît mieux que vos proches), Scinexx (Der Computer kennt uns besser) and on the KTVU TV channel news programme (Study looks at what Facebook 'likes' indicate about personality), to name but a few.

At the time of writing (13 January 2015), the Altmetric score places the article in the top 5% of all articles, ranked by attention.